If you're searching for the best cleaning concentrates to buy this year, you've probably already noticed most "best of" lists just rank whatever's cheapest per bottle. That's the wrong number to chase. A concentrate's actual value only shows up after you dilute it, and most buying guides skip that math entirely.
So this one doesn't. Below, we break down what actually separates a good concentrate from a mediocre one: the dilution ratio, the real cost per use once mixed, how much plastic you're not buying, and which scent or format actually fits your situation. We'll use the full ADVANAGE 20X lineup as the working example throughout, since it's a straightforward, fixed-ratio concentrate to walk through, but the criteria apply whether you're shopping this brand or any other.
Here's the short version. A concentrate is only "best" if the ratio is easy to use correctly, the cost per use actually beats a ready-to-use bottle once you've diluted it, and the format matches how much cleaning you actually do. ADVANAGE 20X's whole pitch rests on one number: one quart makes 20 quarts of ready-to-use cleaner. That's not a marketing rounding-up; it's a fixed 1:20 ratio that applies the same way across every scent and every size.
Let's get into what that actually means for your cabinet, your wallet, and your recycling bin.
What Actually Makes A Cleaning Concentrate Worth Buying
Not every concentrate is created equal, and "concentrated" by itself doesn't tell you much. Some brands use a single fixed ratio for every job. Others publish a dilution chart with five or six different ratios depending on what you're cleaning, which means the "best price" on the shelf can be misleading until you know which ratio you'd actually be using.
The criteria that matter, in order: does the ratio stay the same regardless of task, what does a ready-to-use gallon actually cost once mixed, and does the format (quart, gallon, drum) match how much you clean. We've gone deeper into the concentrate-versus-ready-to-use math separately if you want the full breakdown, but the short version is that a fixed ratio removes the guesswork that eats into a concentrate's real savings.
The Math Behind 1 Quart = 20
|
Size |
Concentrate |
Ready-to-Use Yield |
Ratio |
|
Quart |
1 quart |
20 quarts (5 gallons) |
1:20 |
|
Gallon |
1 gallon |
20 gallons |
1:20 |
|
55-Gallon Drum |
1 drum |
Roughly 1,100 gallons |
1:20 |
The ratio doesn't change based on what you're cleaning. That's different from concentrates that ask you to eyeball a stronger mix for degreasing and a lighter one for everyday wiping. With a single fixed ratio, the size you buy is really just a question of how much you go through, not a separate calculation every time.

Which Scent Actually Fits Your Home
The concentrate math is the same across the lineup, but the right bottle for your house depends on what you're mostly cleaning.
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Citrus is formulated specifically as the degreaser, the pick for kitchens, garages, and anywhere grease and oil are the main problem.
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Green Apple is one of the two everyday, fresh-scent options, a solid all-rounder for general household cleaning.
-
Lavender is the other everyday option, favored in households that want a calming scent left behind after cleaning.
-
Clear/Odorless is fragrance-free, the better choice for light-colored carpets, fine fabrics, or anyone sensitive to scented cleaners.
Every scent shares the same 1:20 ratio and the same proprietary emulsion agent, so switching between them changes how your home smells, not how well anything gets clean.
If you're outfitting a household for the first time, the Multi-Pack Special bundles Citrus, Lavender, and Green Apple together, which is a reasonable way to figure out your favorite before committing to one.

The Plastic Math Nobody Talks About
Concentrates get sold on cost per use, but the packaging math is just as real. The EPA has long identified reducing water content in a product (concentration) as one of the core strategies for source reduction, the waste-prevention approach the agency ranks above recycling. A concentrated quart that becomes 20 ready-to-use quarts means you're not buying, shipping, or eventually recycling 19 extra plastic bottles.
Industry-wide, that adds up. Cleaning-product trade data cited by Building Services Management puts the packaging reduction from concentrated formulas at roughly 50 to 60 percent less plastic per dose compared to ready-to-use versions of the same product. That's not a claim specific to any one brand; it's a structural benefit of buying concentrate over pre-mixed cleaner in general. For more on what phosphate-free and biodegradable claims mean alongside that packaging story, we've broken that down here.
Picking The Right Format And Size
Quarts make sense for most households, enough concentrate to last months without committing to a large bottle upfront. If you go through cleaner quickly, or you're outfitting more than one bathroom and kitchen, a gallon brings the cost per use down further without changing the ratio.
For bigger households or anyone buying for a small business, the current specials bundle multiple quarts with mixing tools at a lower effective cost than buying each piece separately. Genuinely heavy use, cleaning businesses, dairy operations, and auto shops are where 55-gallon drums start to make sense, since the cost per gallon keeps dropping as the format scales up.
Common Questions
What is the best cleaning concentrate?
The best concentrate is the one with a fixed, simple dilution ratio rather than a chart you have to interpret by task, since that's where most of the real cost-per-use savings either show up or get lost. ADVANAGE 20X's 1:20 ratio applies the same way across every size and scent, which is the main thing to look for regardless of which brand you're comparing.
Are concentrated cleaners worth buying?
Generally, yes, if you actually use enough cleaner to get through a bottle before it expires. The upfront price is higher than a ready-to-use spray, but diluting one quart into 20 usable quarts drops the real cost per use well below a shelf-brand bottle, and you're buying a fraction of the plastic packaging in the process.
What's the best value all-purpose cleaner?
Value depends on how much you clean, not just the sticker price. A light user might not recoup a concentrate's higher upfront cost before it's used up, while a household or business going through cleaner regularly comes out ahead fast. Bundled specials that include multiple quarts and mixing tools usually offer the best per-unit value for anyone buying more than one bottle at a time.
The Company Behind ADVANAGE 20X
ADVANAGE has manufactured this concentrate since 1980, and every scent in the lineup shares the same formula and 1:20 ratio, phosphate-free, independently lab-tested, and sold directly through the company's own site. If you're not sure which scent or size fits your situation, you can contact Advanage directly and ask.
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